One persistent canvas
The root layout owns one Three.js renderer. WebGPU is used when available, with WebGL2 fallback. Route changes update the scene director without mounting another canvas.
Engineering foundation
The decisions we make before the first line of code.
Most of what a system costs over its life is decided early. These are the principles we hold to across every product and every engagement.
- 4
- Core engineering principles
- 8
- Shared design token families
THIS WEBSITE / AN ENGINEERING ARTEFACT
The system behind the experience.
Content before graphics
Every route is emitted as static HTML. Text and Blender-rendered posters are available before the graphics module loads. Reduced-motion and data-saving preferences default to static presentation.
A reproducible asset pipeline
Blender source files export to glTF Binary. The build prunes and deduplicates geometry, generates lower-detail variants, applies Meshopt compression and records measured payload and triangle counts.
Quality with a ceiling
A warm-up probe resolves a device tier. A rolling frame-time governor reduces quality under sustained load. Asset caching shares models across routes, with eviction under the resident-payload limit.
Current exported geometry, including all LOD variants: 2788.0 KB. Figures are generated from the build manifest.
Principles
Four commitments, applied consistently.
01
Architecture-first
Structure is decided before code is written. The cost of a system is paid over years, and most of it is set by decisions made in the first weeks.
- Architecture and data model settled up front
- Clear service and module boundaries
- Decisions documented, not tribal
02
Cloud-native
Products are built to be deployed, observed and scaled on cloud infrastructure from the first release, not retrofitted onto it later.
- Cloud architecture and managed services
- Repeatable deployment pipelines
- Observability built in, not bolted on
03
Security & reliability
Dependable systems over flashy demos. Reliability is a design property, decided in the same conversations as everything else.
- Input validation and least-privilege access
- Security updates as routine maintenance
- Failure modes designed for, not discovered
04
Applied AI
AI is used where it changes an outcome — an assistant grounded in real context, a workflow that no longer needs a human in the loop — and left out where it does not.
- AI assistants grounded in real context
- Automation of genuinely repetitive work
- Analytics and data workflows underneath
Design system
One token system, shared across every product.
Colour, type, spacing, shape, elevation, interaction, accessibility and responsive behaviour are defined once and referenced everywhere.
Token familyDefines
ColorBrand, surface, text, border, interactive, success/warning/error
TypographyDisplay, heading, body, label, data
Spacing4/8 px scale
ShapeRadius and border system
ElevationShadow levels
InteractionHover, focus, pressed, disabled
AccessibilityContrast, focus indicators, keyboard behavior
ResponsiveDesktop, tablet, mobile breakpoints
MaterialsMetalness, roughness and emissive signal intensity.
LightingStudio environment, key and rim intensity.
CameraField of view, framing and station positions.
Scene motionDamping, transition time and scroll ranges.
The corporate brand supplies the foundation. Each product may add one controlled accent colour without departing from the master token system.
- Deep Navy#07111F
- BigBurry Yellow#FFD21F
- White#FFFFFF
- Soft White#F5F6F8
- Graphite#151A21
- Steel Gray#667085
Get in touch
Want the architecture conversation first?
That is usually the right place to start. Bring the constraints and we will talk through the shape of a system that fits them.